www.diptrough.com
Shop diptrough 4-Pack or 12-Pack
February 2026
ALL-IN ON RED
Dreamers, a Dip Cup, and a Revolution with Purpose
People who meet Joyce and Matthew Brandt notice the same thing…
They actually like each other.
And no, it's not in a staged, social-media way. It's in a built-through-hard-things way you can see. They're the kind of couple who can move across the country, unpack mismatched boxes in a new city, look at each other across an empty living room, and say, "We're home… Again!"

In fact, the social media prowess that today's power couples deem necessary has never been their "thing."

To casual observers, the way Joyce and Matthew look at each other is often enough to make a bystander gag. But once you realize the genuine fairytale sweetness you see the real magic: two people who have spent years as each other’s fiercest cheerleaders, finally pointing a shared fire toward building a revolution of their own. A new movement everyone could take a "dip" in.
For years, work pulled them to major travel destinations. New skylines. New Subdivisions. New routines. The kind of life that looks exciting from the outside, but always feels temporary and fleeting on the inside. It was fast. It was demanding. It was impressive.
But it was never the goal.
The North Star
Because somewhere in the middle of all that movement, they kept talking about the same picture for their future, one that was becoming clearer and brighter by the day…
A quaint farm.
Not a sprawling empire. Not a lifestyle photoshoot fantasy. A modest, simple farm with a wraparound porch and quiet mornings that beg presence. A place where their future children may someday run barefoot, lord willing. A place where time never would compete with timelines. Where the only bosses were the weather and the work that would come from keeping a staple product shipping its way to millions.
A place that was built by hand and by heart. One that would someday be appropriately named, DTF Farms.
That picture became their north star. Everything else would be the road leading to it.
The Brandts have always called themselves a Dream Team.
Some couples say that. Joyce and Matthew Jesse built their decisions around it. If they were going to chase dreams, they'd make sure it'd be one they could build side by side.
The funny part is that the first red brick in their road did not come from a boardroom.
It came from the munchies.
The Brandts had a problem before they had an idea. They both shared a deep love for dipping sauces of all kinds during mealtime, but a proper, satisfying dip from their favorite ranch or ketchup brand couldn't be found. See, a category of dip cup simply didn’t exist that satisfactorily fit a chicken wing or piece of pizza, so they, like so many millions of others, always had to resort to sponging up their dip from a bare plate.

Combining this observed fact with the instinctual human desire for indulgence and the insane popularity of dipping sauces today, and our couple found themselves in pure disbelief that a better, functional dip cup solution was not available to buy, anywhere.
Soon after, they stumbled onto a commonly known inventor's principle that also sounds more and more like deep life advice the more you hear it, but…
1
The best inventions solve a problem a lot of people have.
2
Even better if they solve it simply.
3
Even better yet, if they solve it inexpensively.
Suddenly, everywhere the couple looked was obvious dip catastrophes. Real dip disbursement nightmares existed on the plates of every dipper they observed. Time and time again there was dipappointment.
It would soon be the Diptrough's calling to set dip lovers free from this profound evolutionary dipsaster.
The Problem Was Universal.
Plate-pouring dips ALWAYS took up a plate's most coveted food real estate and only fit a thimble's worth of dipping sauce. Any available "dip cups" were so shallow they couldn't fit a chicken wing or bite of pizza without bottoming out way too soon. The "larger" solutions were a joke too. Some of them being so oversized they'd steal half a plate and really identified closer to a salad bowl than anything resembling a dip cup.
This real, dip cup conspiracy was forcing people from all walks of life to pour sauce directly on their food's plate, leaving both sticky sauces and unanswered prayers on every plate they finished.
This was not just a mild inconvenience for dippers.
This was a real problem, and it was everywhere.
The USDA found that about 11% of the U.S. population eats pizza on any given day [3]. That is tens of millions of pizza slices looking for somewhere new, deep, and very saucy to land.
Wanna go even deeper down the dip hole? The National Chicken Council projected Americans ate 1.48 billion chicken wings on February 8, 2026, for Super Bowl LX. [4]. That's a 1½ billion chicken wings in one day. So, we've verified and documented that dip cups haven't satisfied a single buffalo wing at a party since 1946, and we've STILL never fixed the dip cup?
Like you, once our dip loving Brandt Family realized just how deep this dipspiracy truly went, the two could no longer stand it…
So, they built the one thing they wished already existed. And the two built it beautifully, exactly for you.
Our one and only…
was finally on the way.

And It's Shipping to Your Home April, 2026.
It's an XL, wide-mouthed, massively REAL Dipping Cup with a silicone
non-slip base that actually stays where you put it…
A C-shaped, perfect design that tucks neatly into the corner of your plate instead of stealing the spotlight (and the plate-space) from your fries, wings, nuggets, pizza, and dipping favorites…
It's cup that knows the real geometry of real foods that real people eat…
It is simple.
It is stubbornly practical.
It is intentionally bold.
And it still only comes in Red.
This is not a tiny niche we're improving…
97%
of Americans
Have a ketchup bottle in the fridge [1]
53%
more often
Ranch dressing was ordered on take-out [2]
40%
of respondents
used pourable dressings as dipping sauce [5]
Dipping is not quirky.
It is infrastructure.
Joyce and Matthew only dreamed of their product sitting right smack in the middle of this wonderful, flavorful daily ritual. And the rest is not just history, it a proper revolution.
"Because this has never been about chasing hype."
It has been about building something steady enough to support that quiet farm in their minds. A place where work is honest, and where evenings are not swallowed by anyone else's expectations.
A life without airport goodbyes.
More open, starry nights.
Less chaos.
Control over their own time.
The Brandts started acting like the kind of people who could run a farm well before there was ever a farm.
They started with obsessive customer standards. With exquisite attention to product detail. With building a product that does exactly what it promises, and does it every day, with nothing theatrical or hyped beyond that. They started with you, the newly happy dipper in mind, and then worked backwards (and forewords) many times.
DTF Farms is not just a name printed on packaging.
It is a direction.
It's a commitment between two lovebirds who decided that if they were going to bet on anything, it would be on each other first, then steadfastly on the belief that creating more indulgent "little" moments for friends is life's "big" indicator of success for themselves.
So, if you find yourself smiling now, we understand.
If you find yourself rolling your eyes or gagging a little, we understand that too.

DTF Farms celebrates all the encouraging seeds you've planted within friends too. Wishing you many years of joy and dipping abundance ahead.
May Your Cup Runneth Over,

Matthew J. & Joyce K. Brandt

+1(702)608-1450 Mon-Friday 10am-4pm PST
www.diptrough.com

Come hang out with us!
Follow along with the Dream Team as the Diptrough moves from amazing red cups on plates to a front porch under the open sky. Thanks for making DTF Farms a reality.
Sources
[1] Smithsonian Magazine, "How Ketchup Revolutionized How Food Is Grown, Processed and Regulated" https://www.smithsonianmag.com/innovation/how-ketchup-revolutionized-how-food-is-grown-processed-regulated-180969230/
[2] Instacart, "Instacart's 2026 Snacktime Report: What Americans are Craving for the Big Game" https://www.instacart.com/company/data-trends/instacart-s-2026-snacktime-report-what-americans-are-craving-for-the-big-game
[3] U.S. Department of Agriculture, Agricultural Research Service, Food Surveys Research Group, Dietary Data Brief No. 62 (Nov 2024), "Pizza Consumption in the U.S." https://www.ars.usda.gov/ARSUserFiles/80400530/pdf/DBrief/62_Pizza_Consumption_of_US_population_1720.pdf
[4] National Chicken Council, "Americans to Eat 1.48 Billion Chicken Wings for Super Bowl LX" (Jan 28, 2026) https://www.nationalchickencouncil.org/americans-to-eat-1-48-billion-chicken-wings-for-super-bowl-lx/
[5] The Association for Dressings and Sauces, "7 more ways to use…" https://dressings-sauces.org/7-more-ways-to-use-salad-dressings